Rifò

History and Philosophy

Rifò means “to do again” in the Tuscan dialect. This dialect was used by artisans who invented a method of recycling clothing called “Cenciaioli” more than 100 years ago. RIFO was born in Prato, in the heart of Tuscany, 30 km from Florence. Prato is recognized worldwide for its textile craftsmanship and more particularly “Cenciaioli”, this technical process which allows fabric waste and old clothes to be transformed into new clothes, with the same qualities as the original products. RIFO revives this ancient tradition industrial, in particular to make recycled cashmere clothing. RIFO represents the synergy between technology, social commitment and respect for the environment, by producing high quality clothing made to last, with particular care for details. RIFO applies the following principles for its entire collection: – Clothing made with recycled and recyclable materials – 100% local artisanal production – Social impact

Who is behind the brand

RIFO was founded in November 2017 by Niccolò Cipriani and Clarissa Cecchi, thanks to successful public funding on Ulule. Niccolò and Clarissa are two lovers of their region, who want to highlight the unique know-how of artisans in the Prato region, and put this expertise at the service of more sustainable fashion.

Aware of the global climate emergency, they created RIFO to contribute to the transition towards an ethical and sustainable model, for our generation and those to come.

Ecological and social commitment

ECOLOGICAL COMMITMENT
We have chosen to develop our collection with recycled cashmere, to offer truly sustainable clothing over time.

Recycled cashmere yarn is made from old clothes, which are sorted by color, so there is no need to dye it again. A process that allows us to save a huge amount of water.

The recycling process as well as the production of Rifò clothing is carried out in the textile district of Prato by an experienced family business, which guarantees valuable results and minimal waste.

Finally, Rifo's recycled cashmere sweater is 100% recyclable. In fact, we offer our customers the opportunity to return their old Rifo cashmere clothing to us for recycling again.

Once the sweater is made, we will have saved, compared to a conventional cashmere sweater: – 89% water – 76% energy – 96% CO2 – 76% chemicals and dyes

After cashmere wool, Rifò decided to also tackle the problem of cotton, one of the most polluting fibers in the textile industry, by combining it with plastic bottles, a real threat to the planet.

Rifò has designed a sustainable and responsible t-shirt, made from recycled cotton and designed to last. Its entire production requires only 30 liters of water and 5 recycled plastic bottles, necessary to give it elasticity and resistance.

SOCIAL ENGAGEMENT
RIFO wants to have a positive impact on the society in which we live. The first step was the decision to produce everything locally, helping artisans within a 30 km radius of our office.
Then we thought we could do more and we created #2lovePrato, which funds specific projects carried out by non-profit organizations operating in the Prato area for years. For each purchase of a RIFO product, 2 Euros are allocated to a specific project of these associations. Some examples of supported projects: – Creation of a breastfeeding area inside the hospital in the city of Prato with the Ami Foundation – Financing of a three-day sailing trip for autistic children with the Santa Rita Opera. – Parental support for immigrant mothers.

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Pull cachemire Giulietta Noir Pull cachemire Giulietta Noir
XS S M L XL
Pull cachemire Giulietta Bleu Nuit Pull cachemire Giulietta Bleu Nuit
XS S M L XL
Warm cashmere turtleneck Susanna forest green Warm cashmere turtleneck Susanna forest green
S M L XL
Sold out
Top ajouré en coton recyclé Dori noir Top ajouré en coton recyclé Dori noir
Organic cotton T-shirt Franca black Organic cotton T-shirt Franca black
XS S M L XL
Recycled silk top Renza Grey Recycled silk top Renza Grey
S M L XL
RifoRecycled silk top Renza Grey
Sale priceCHF 100.00
  • Recycled silk top Renza Flamingo pink Recycled silk top Renza Flamingo pink
    S M L XL
    Men's cashmere gloves Pier Paolo Beige Men's cashmere gloves Pier Paolo Beige
    Sold out
    Cashmere beanie Marcello Green forest Cashmere beanie Marcello Green forest
    Cashmere Sweater Romeo Forest green Cashmere Sweater Romeo Forest green
    S M L XL XXL
    Fine recycled wool sweater Laura Black Fine recycled wool sweater Laura Black
    XS S M L XL
    Cashmere sweater Giulietta Mottled Yellow Cashmere sweater Giulietta Mottled Yellow
    XS S M L XL
    Pull Cachemire Roméo Bleu Pull Cachemire Roméo Bleu
    S M L XL XXL
    Poncho cachemire Elisabetta Gris Poncho cachemire Elisabetta Gris
    Bonnet noir en cachemire Marcello Bonnet noir en cachemire Marcello
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    Débardeur femme en coton Gianna Ecru Débardeur femme en coton Gianna Ecru
    Top en soie manches courtes Renza Ecru Top en soie manches courtes Renza Ecru
    XS S M L XL
    RifoSilk top Renza Ecru
    Sale priceCHF 100.00
  • Polo noir homme en coton bio Felice Polo noir homme en coton bio Felice
    S M L XL XXL
    Pull fin femme en coton Mia Baltique Pull fin femme en coton Mia Baltique
    XS S M L
    Pull fin femme en coton Mia Atlantique Pull fin femme en coton Mia Atlantique
    XS S M L XL
    Pull femme col roulé Ada Rose chiné Pull femme col roulé Ada Rose chiné
    XS S M L XL
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    Pull cachemire Caterina Marron Pull cachemire Caterina Marron
    Pull Coton Renzo Bleu atlantique Pull Coton Renzo Bleu atlantique
    S M L XL XXL
    Sold out
    Gilet cachemire Margherita Noir Gilet cachemire Margherita Noir
    RifoCashmere cardigan Margherita Black
    Sale priceCHF 110.00 Regular priceCHF 139.00