Rifò
History and Philosophy
Rifò means “to do again” in the Tuscan dialect. This dialect was used by artisans who invented a method of recycling clothing called “Cenciaioli” more than 100 years ago. RIFO was born in Prato, in the heart of Tuscany, 30 km from Florence. Prato is recognized worldwide for its textile craftsmanship and more particularly “Cenciaioli”, this technical process which allows fabric waste and old clothes to be transformed into new clothes, with the same qualities as the original products. RIFO revives this ancient tradition industrial, in particular to make recycled cashmere clothing. RIFO represents the synergy between technology, social commitment and respect for the environment, by producing high quality clothing made to last, with particular care for details. RIFO applies the following principles for its entire collection: – Clothing made with recycled and recyclable materials – 100% local artisanal production – Social impact
Who is behind the brand
Aware of the global climate emergency, they created RIFO to contribute to the transition towards an ethical and sustainable model, for our generation and those to come.
Ecological and social commitment
We have chosen to develop our collection with recycled cashmere, to offer truly sustainable clothing over time.
Recycled cashmere yarn is made from old clothes, which are sorted by color, so there is no need to dye it again. A process that allows us to save a huge amount of water.
The recycling process as well as the production of Rifò clothing is carried out in the textile district of Prato by an experienced family business, which guarantees valuable results and minimal waste.
Finally, Rifo's recycled cashmere sweater is 100% recyclable. In fact, we offer our customers the opportunity to return their old Rifo cashmere clothing to us for recycling again.
Once the sweater is made, we will have saved, compared to a conventional cashmere sweater: – 89% water – 76% energy – 96% CO2 – 76% chemicals and dyes
After cashmere wool, Rifò decided to also tackle the problem of cotton, one of the most polluting fibers in the textile industry, by combining it with plastic bottles, a real threat to the planet.
Rifò has designed a sustainable and responsible t-shirt, made from recycled cotton and designed to last. Its entire production requires only 30 liters of water and 5 recycled plastic bottles, necessary to give it elasticity and resistance.
SOCIAL ENGAGEMENT
RIFO wants to have a positive impact on the society in which we live. The first step was the decision to produce everything locally, helping artisans within a 30 km radius of our office.
Then we thought we could do more and we created #2lovePrato, which funds specific projects carried out by non-profit organizations operating in the Prato area for years. For each purchase of a RIFO product, 2 Euros are allocated to a specific project of these associations. Some examples of supported projects: – Creation of a breastfeeding area inside the hospital in the city of Prato with the Ami Foundation – Financing of a three-day sailing trip for autistic children with the Santa Rita Opera. – Parental support for immigrant mothers.
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