To make Fashion a sustainable pleasure

Our Philosophy

Fashion, this pleasure that becomes a problem

Getting dressed should be fun. Problem is, this pleasure has become a problem, causing 10% of global CO2 emissions.

Our consumption is rampant: a Swiss person buys ~60 pieces/year. And global production has doubled in 15 years!

First victims? The “little hands”: forced labor, hellish pace and low wages, in an industry where opacity and lack of control reign.

The planet is hurt too! The misdeeds of the industry are numerous: 25% of pesticides in the world, 80% of Chinese rivers polluted, 35% of micro-plastics in the oceans... the list goes on!

So, can we continue like this for long?