Organic Basics
History and Philosophy
Launched in Copenhagen in 2015 after a crowdfunding campaign by 3 friends, Organic Basics is a committed brand. Very committed even. She's not perfect, but she does her best, with complete transparency. And this has earned it recognition as one of the most cutting-edge brands in eco-responsible fashion. The fashion industry is a “dirty bastard” according to Organic Basics. This is why they place sustainability at the center of their concerns: in the choice of materials and places of production. For Organic Basics, producing sustainably is not a choice, it is simply the only way to do it. To summarize the Organic Basics philosophy, just look at their answer to the question: what is the #1 rule for manufacturing clothes?For Organic Basics, clothes must be designed to last. This means: investing in quality fabrics and workmanship, but also designing with simplicity and function in mind. This is why Organic Basics mainly offers a collection of simple, basic and timeless clothing and underwear! Simply made to last.
Who is behind the brand
Since then, Organic Basics has come a long way. It is considered one of the most cutting-edge and committed brands in ethical fashion.
Ecological and social commitment
– Choice of partner factories: Organic Basics only works with certified and trusted partner factories – these are the good students. They have the same sustainable vision as them and put it into practice by continually reducing their ecological footprint. These factories also ensure that their workplace is free from child labor and forced labor, that their workers are surrounded by a safe working space, that they receive a living wage, that They receive benefits such as free lunch and childcare and, of course, that they are treated with respect at all times. All Organic Basics partner workshops are located in Europe, with a large part of the production taking place in Portugal, and Turkey.
– Fabrics: Organic Basics selects each fabric based on its ecological footprint and sustainability. Over time, the brand's teams only seek out the most responsible materials and technologies available. This means only natural, renewable, recycled, biodegradable or low-impact textiles: GOTS certified organic cotton, tencel, and recycled materials represent 91% of the materials used by OB.
To learn more about partner factories and materials at OB: https://organicbasics.com/pages/sustainable-practices
SOCIAL ENGAGEMENT
Since its beginnings, the brand has supported ethical and eco-responsible projects thanks to its own foundation The Organic Bascis Fund. These projects help, for example, in the restoration of biodiversity, the protection of minority communities or the fight against global warming.
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