April & C
History and Philosophy
April & C. was born from the meeting of a passion for fashion and couture, as well as a real desire to preserve our environment. The brand's desire is to offer ethical, sustainable, but also feminine and refined clothing.
Who is behind the brand
From a deep need for change was born in Chloé the desire to create April & C: to move towards a profession of passion, to reconnect with the satisfaction of manual work, to find meaning...
It was with materials from her two grandmothers, as well as lessons taught by a seamstress, that she began the adventure. Then, in-depth training in pattern making/pattern making allows Chloé to bring the clothes she imagines to life!!
Ecological and social commitment
A sincerely ecological approach is at the heart of April & C's DNA. Everything is done to offer clothing with the lowest possible environmental impact:
Clothing is almost all biodegradable: natural materials for fabrics and haberdashery, cotton threads and labels.
- The production is 100% French. April & C has developed a relationship of trust with a small workshop, which makes all its collections.
- Whenever possible, fabrics and accessories are made in France or in nearby countries (Belgium, Netherlands, Austria).
- The brand's favorite fabrics are certified organic cotton, linen, Tencel™ and EcoVero™ viscose: materials that are particularly environmentally friendly.
- April & C produces in small quantities, as needed, to avoid any unnecessary stock.