It's difficult to find your way among all these labels, right? We admit that when we started Clother, we too were a little lost…
But it's better now 😊 So, we wanted to share with you what we learned, to try to decipher the most important ones and to differentiate between the labels that assure us, and those that deceive us!
And yes, when certain labels guarantee true transparency of the origin of materials and their production methods, in order to promote a more virtuous textile industry, others deceive us, while giving us a clear conscience.
As Clother aims to offer the most environmentally friendly clothing, we obviously use labels as one of our brand selection criteria. We don't consider ourselves experts yet, but we're learning :-)
Here is our first guide to textile labels! And we promise to complete it, enrich it, as we improve our knowledge.
GOTS - Global Organic Textile Standard
THE label of choice for organic cotton clothing
GRS - Global Recycled Standard
The circular fashion label, for clothing made from recycled materials
RWS - Responsible Wool Standard
For wool that respects animals and their well-being
We have just presented to you our top 3 serious and transparent labels, to take into consideration when you buy clothing. But obviously there are others; Here are some of them that you will often come across, and sometimes at Clother.
The guarantee of 1 garment without risk for humans, but not 1 ecological label
RCS - Recycled Claim Standard
The European Commission Label
Beware of labels that mislead you!
Several dubious labels have emerged, in order to make us believe in sustainable production, when it really is not. So, be careful!
An example ? The Better Cotton Initiative (BCI) “label” is undoubtedly the best representative of these misleading labels. Officially, it ensures cotton that respects the environment and social standards...hmmm, but when you look more closely, you realize that we're being fooled a bit! Because BCI cotton does not come from organic farming: genetically modified seeds are authorized, as well as the use of transgenic cotton, pesticides and insecticides.
In addition, salary and working time are not taken into account in the social criteria. Worrying, no?
However, many major brands and retailers promote BCI – very easy to obtain, as you will have understood – and will not hesitate to consider BCI cotton clothing as eco-responsible. Did you say “manipulation”?
This list is obviously not exhaustive, and we will not tell you that these labels are perfect!
Also keep in mind that these labels have a cost, and some brands decide not to be certified, even though they meet the criteria.
As for brands that practice upcycling (use of production scraps, or ends of rolls), there is no official label. However, by using already existing materials, rather than producing them, their approach is undeniably sustainable!
We encourage you to favor clothing that benefits from one of the first three labels mentioned (GOTS, GRS, RWS), a guarantee of seriousness. But beyond labels, keep a critical mind, and take the time to educate yourself, because some brands without labels can be very committed. On the contrary, do not believe at first glance all the “eco-responsible” advertisements, which certain well-known players use abundantly, and a little too easily.
Scratch a little, and you will find that those who talk about it the most are often those who do the least!